Concept
Design

*Selected work created with ADC-Tuneu, Astet Studio, Design Agency and independent projects.

Creative
Direction

My experience spans across international hotel and restaurant projects, where I've presented concepts, led investor project meetings, and translated creative vision into scopes that are budget-aligned, and operationally executable. I've led end-to-end deliverables across guestrooms and F&B environments, coordinating with construction, operations, procurement, and design teams.

On a $100M luxury hotel development in Miami, I led the design scope for 251 guestrooms and F&B spaces, while managing 100+ suppliers. Working closely with F&B teams to align front-of-house and back-of-house requirements, service flow, and brand standards ensuring deliveries were on track and opening-ready. From pre-opening readiness through delivery, I've assessed large budgets, quantified trade-offs, and advised investor stakeholders, balancing design intent with compliance, cost discipline, and real operational needs.